Winning the Zero Moment of Truth (ZMOT) is a book written by marketers at Google. It is completely free!
The book touches on how businesses should be using technology and the internet to target consumers at the "Zero Moment of Truth". You have ZMOT's everyday. ZMOT's are the moment when you get a cold and you google the best cold medicine or when you see a movie trailer and instantly google the new movie coming out. The key to winning the zero moment is targeting the consumers immediately when they have that first intent of learning about your product.
